About Energy Drinks Europe

Energy Drinks Europe is the leading trade association in the area of energy drinks. Our objective is to take leadership on all issues related to energy drinks, engage in open dialogue with public stakeholders and promote the responsible marketing of energy drinks.

Our ambition is to create a public knowledge-base on energy drinks for everyone interested in the category – experts, journalists, regulators and consumers alike. On this website you will find relevant information on the safety, marketing and regulation of energy drinks in Europe.

About Energy Drinks

Energy Drinks are a relatively new category of non-alcoholic functional drinks with a beneficial effect for those who want to be active. Energy drinks have been marketed for more than 25 years and safely consumed and enjoyed by consumers in more than 165 countries worldwide. The safety of their key ingredients has been assessed and confirmed by the European Food Safety Authority (EFSA) and many other health authorities around the world.