Energy drinks contain approximately the same amount of caffeine as a cup of home-brewed filter coffee. Long before the Food Information to Consumers Regulation (EU) No 1169/2011 was put in place, which prescribes the following advisory statement “High caffeine content. Not recommended for children or pregnant or breast-feeding women”, energy drink manufacturers had already committed themselves to not recommend their products to children (defined as those under 12 years old by UNESDA).

Energy drink manufacturers are committed through the EDE Code of Practice to focus their marketing efforts to the adult population. However, both adults and adolescents can safely consume energy drinks, like any other food or beverage product, as part of a balanced diet and healthy/active lifestyle. Based on most recent guidance by the European Food Safety Authority (EFSA), daily caffeine intakes of 400 mg for adults and 3 mg/kg body weight for adolescents are considered safe. This means that, depending on body weight, adolescents could safely consume 1-2 cans (250 ml) of a typical energy drink per day.