Originally popular in Asia, energy drinks have been marketed in Thailand since the 1970s. Energy drinks were introduced on the European market in the late 1980s from where they started their success story all around the world. Energy drinks have been marketed for more than 25 years in Europe and are safely consumed and enjoyed by consumers worldwide.
Energy drinks are non-alcoholic beverages which deliver a beneficial effect for those who want to be active. They contain caffeine as one of their key ingredients and in amounts comparable to a cup of home-brewed filter coffee. They also contain other functional substances such as B-group vitamins.