Energy drinks are non-alcoholic beverages. Despite their mainly functional purpose, some consumers do mix non-alcoholic energy drinks with alcoholic beverages. This has happened for decades if not centuries where alcoholic beverages have been mixed with colas, tonic water, soda water, ginger ale and all kinds of fruit juices.
There is no scientific reason why energy drinks should not be mixed with alcohol as long as consumers keep in mind that the excessive and irresponsible consumption of alcohol can have adverse effects on the human body and behavior and that this is due to the alcoholic drink, not the mixer, be it a cola, orange juice, tonic or an energy drink.
There is no indication that energy drinks have any specific effect (negative or positive) related to alcohol consumption. This was confirmed by the UK Governments Committee on Toxicity (2012), which concluded that “the current balance of evidence does not support a harmful toxicological or behavioral interaction between caffeine and alcohol”. Most recently, the European Food Safety Authority (EFSA, 2015) also found that, based on the available scientific evidence, there is no harmful interaction between alcohol and caffeine from any dietary source, including energy drinks.
In order to play a proactive and responsible role in the debate about energy drinks and alcohol EDE’s Code of Practice obliges its members to adhere to the following commitments related to the sales and marketing of energy drinks:
- Energy drink labels will not promote the mixing with alcohol.
- EDE members will not make any claims that the consumption of alcohol together with energy drinks counteracts the effects of alcohol.
- EDE members do not sell any beverages which are a mixture of energy drinks with alcohol. We consider the denomination of such premixed alcoholic beverages as ‘energy drinks’ as misleading.