EDE Position: Effective measures

A 250 ml can of energy drink typically contains 80 mg of caffeine, about the same as a cup of coffee, and the same amount of sugar as in the same-sized apple juice, orange juice or conventional soft drink (27g). For all ages, there are much greater contributors of caffeine and sugar in the diet than energy drinks.

A sales ban on energy drinks is therefore arbitrary, discriminatory and not effective.

A better approach is to work with governments to ensure a fact-based discussion rather than proposals based on conjecture. Effective measures would include portion control and serving size reductions.

For more information, please contact us on secretariat@energydrinkseurope.org