Our mission

Energy Drinks Europe (EDE) is an association that represents the interests of European producers of energy drinks.

EDE was set up in 2010 by leading European companies and builds on the entrepreneurship, commitment and experience of our members who include large, medium and small sized companies reflecting the variety of the sector. For many years EDE members have taken leadership in developing the energy drinks sector, building the scientific support for its products and taking responsibility in marketing them.

EDE’s objective is to take their commitment as individual companies forward and extend their leadership to the industry. Our mission is to take leadership on all issues related to energy drinks, engage in an open dialogue with public stakeholders and promote the responsible marketing of energy drinks.