What are energy drinks?

Energy drinks are non-alcoholic functional beverages with a stimulating effect and unique combinations of characterizing ingredients including caffeine, taurine, vitamins and other substances with a nutritional or physiological effect. Energy drinks can also contain further ingredients like glucuronolactone, flavourings, colourings and other additives. They are a relatively new beverage category within Europe and are increasing in popularity. The term energy drink is a well-established and globally recognized name for this category of non-alcoholic beverages. They are available in various formulas and offered in a wide range of flavours both in sugar and sugar-free variants so that consumers can choose the flavour that suits them best.

What’s the difference to conventional soft drinks?

Energy drinks are different from conventional soft drinks due to their unique composition and function. Energy drinks are non-alcoholic beverages that contain functional ingredients, which have a beneficial effect on the human body. Typical energy drinks contain caffeine and a number of added water-soluble vitamins, most often a selection of B-group vitamins. Energy drinks also include taurine and other ingredients with a nutritional or physiological function. Flavourings, colourings and other additives that are also permitted in soft drinks are sometimes added to energy drinks for taste.

Conventional soft drinks are non-alcoholic flavoured beverages consumed by the general population (including children) mainly for their refreshing taste. They are offered in a variety of flavours.

Traditional soft drinks are mixtures of water with flavourings and are usually carbonated to give them a refreshing feel. Soft drinks can be sweetened with sugar or non-nutritive sweeteners. This category includes cola-type beverages which contain caffeine as a flavouring substance in smaller amounts when compared to energy drinks. Generally, they do not contain other functional ingredients.

Energy Drink